Formal briefs

-Summarise in 1 sentence what a formal brief is:
A Formal brief is when the client presents his product to the production company.

-Who gives a formal brief?
A formal brief is given by the clients.
-Who agrees the content of the brief?
Both parties agree with content.
-What does the brief contain?
the brief contains none legal issues so it's usually words exchanged.
-What are the pros and cons of formal briefs?
The pros of a formal brief everything is structured and you know what is going to happen as a client because everything has been done beforehand. the cons of this is the fact that its not legally done so the production company can just change their mind and the client wont have a say on it because its not written on paper.